About Us

4homes is a Marketing and Distribution company representing the leading brands within the categories of Kitchenware, Kitchen Appliances, Baking and Cake Decoration, Coffee & Tea, On-The-Go, Hydration, Tableware, Homeware, and Beauty. 4homes primarily operates in the GCC, with some business in the wider Middle East. 4homes works closely with brick-and-mortar retailers, online retailers, and HORECA.

4homes closely cooperates with department stores, specialty stores, high-end food retailers, and hotel and restaurant suppliers to reach consumers and professional users.

4homes develops and operates stand-alone or shop-in-shop retail concepts for mono or multiple brands, or with specific product categories.

4homes owns the trademarks Tavola®, Tavolino® and the web domain Tavolashop.com®

4homes is authorized by Wilton Enterprises to conduct the Wilton Method cake decorating and the Wilton Method Instructors (WMI) training programs and by Knightsbridge PME (UK) to conduct PME sugar crafting programs. 4homes also offers programs in Baking.

Our Business

Zwilling J.A. Henckels

Zwilling JA Henckels stores is a speciality retail concept catering to the Zwilling Group Brands – Zwilling JA Henckels, Staub, Miyabi, and Demeyere. Zwilling JA Henckels stores are located in Dubai Mall, and Festival City, Doha.

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4Homes develops and supports the Wilton stores for bakeware and cake decoration products. ​Wilton stores carry an extensive range of bakeware and cake decoration products and conducts classes and workshops for baking and cake decoration enthusiasts. Wilton stores are located in major cities across the GCC.

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4homes develops and supports retail stores under the trademark Tavola. Tavola stores are the leading kitchenware retailers in the GCC. Outlets can be found in every major city in the GCC. Tavola Outlets also operate Tavola Studios – classrooms designed for workshops and events including Baking and Cake Decorating classes, Specialized workshops, and Celebrity Activations.

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